Traditional marketing for the purposes of this portfolio is outbound marketing.
Branding
Most of the projects I worked on involve some form of brand marketing. Positioning, Repositioning, or Growing the brand.
My branding experience encompasses many projects but understanding the company, the product and the market is always the correct place to start.
Publishing
Published the leading contemporary art magazine in the Western United States, and a regional lifestyle magazine.
I have also published many dozens of newsletters, tribute books, and specialty books.
I have consulted to many advertising and marketing agencies as a digital prepress and print consultant.
Advertising
Communicating the message in a way that resonates with the targeted audience to convert.
Merchandising
Packaging and Merchandising are their own world. Experience in design, production and best product market fit is crucial.
More examples are available upon request.
“Your brand is a story unfolding across all customer touch points.” — Jonah Sachs
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